1. COVID-19 And Major Gift Requests: How, When, And Why To Change The Ask

COVID-19 And Major Gift Requests: How, When, And Why To Change The Ask

$99.00
Nonprofit development expert Trisha Hanudel Lopez will explain how to navigate this sensitive time for your donors and critical time for your organization. You will learn how to ensure your major gifts pipeline remains strong now and after the pandemic passes.
Event ID: 2339929
Date: Wednesday, May 13, 2020, 2 PM Eastern
Duration: Scheduled for 60 minutes including question and answer period.
Presenter: Trisha Hanudel Lopez
Credits: Certificate of Attendance

COVID-19 And Major Gift Requests: How, When, And Why To Change The Ask

You might be reluctant to request donations while the world battles COVID-19, but now is the perfect time to ask for major gifts. Individual donors are more resilient and reliable than corporations or foundations. They represent a higher lifetime value to your organization.

With appropriate messaging, you can appeal to your biggest and most loyal donors to help your organization through the global pandemic.

  • What steps should you follow to contact major gift prospects?
  • What should you listen for in donor conversations?
  • How should you structure donor calls to build trust and strengthen relationships?
  • How can you balance your donors’ needs for flexibility with your organization’s need for immediate funds?
  • How should you handle objections to your solicitation?
  • What are creative ways to cultivate personal relationships?
  • How can you nurture lower-level donors to get larger gifts in the future?

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