Nonprofit organizations spend a lot of time gathering data about their services, clients/customers, and the outcomes and impacts that they achieve. Despite a growing breadth of facts, figures, and trends, nonprofits are often challenged to communicate information in ways that inform their audiences, as well as engage their interest and inspire them to action. Translating data into meaningful messages can be difficult because tables and charts can be confusing. And strings of numbers, no matter how carefully presented, can be very ineffective in grabbing attention, if not downright boring. Infographics are visual graphic images that not only show numbers in an attractive and informative manner but are also more engaging. Whether used on your organization’s website, in reports or presentations or posted on social media, a well-designed infographic can reach a larger audience and ensure that the message you are trying to convey is delivered and understood. But, how do you go about creating an infographic that will showcase your information and increase your success?
Please join Lynn Ivey as she offers a process for creating infographics that will help increase your brand awareness and make your content more understandable. Leveraging your key messages in effective visual graphics images across different platforms and formats can open more doors for your nonprofit. Done well, great infographics go beyond just telling your audience what you want them to know – it shows them, which is far more effective than just text or graphs.
WHAT YOU’LL LEARN
Just a sampling of what this webinar will cover:
- Ways that infographics will enhance your communication process
- Features of great infographics
- Differences between infographics and data visualization
- Define a process for creating your organization’s visual graphics
- Tips and tools for creating powerful infographics
- Telling your nonprofit’s stories using infographics
- Key questions for assessing your infographics
- Visualizing your data in ways that best present your message
- Trends in infographics
- A number of examples
- AND MUCH MORE!
YOUR CONFERENCE LEADER
Your conference leader for “Communicating Key Information About Your Nonprofit: Designing and Using Infographics Effectively” is Lynn Ivey. Lynn is a consultant, trainer and speaker for nonprofits throughout the U.S. Her nonprofit experience spans more than 20 years and includes senior executive and leadership positions with healthcare, education, and family support/intervention programs. Her roles have been diverse including: administrator of one of South Carolina’s largest nonprofit hospice programs, director and coordinator of volunteer programs, personnel manager, social worker, staff trainer, clinical instructor, and preschool director. Lynn is a licensed social worker and long-term care administrator with a passion for building stronger communities. Because of her wealth of first-hand experience, both in senior nonprofit executive and volunteer positions, she is a sought-after speaker and has presented at national, state and regional events and conferences. In addition to her professional work, she also has a wealth of volunteer experience including: women’s shelters, a theater company, U.S. Navy Family Service Center, and scouting. Lynn has also held volunteer positions serving on the National Council of Hospice and Palliative Professionals CEO Steering Committee, South Carolina Department of Health and Environmental Control Cancer Control Advisory Committee, and the South Carolina Association of Residential Care Homes Board of Directors, to mention only a few.