The Target Corporation decides to make a $300,000 gift to a start-up nonprofit in a unique partnership launch. A year later Home Depot makes a $1MM donation to the identical program based on the success witnessed. What attracted them to this particular cause and opportunity is intriguing but not as complicated as one may think. Now, that same start-up nonprofit stands as a ~$10MM, award-winning, national organization with multiple corporate partners.
Corporations are attractive partners for social causes for many obvious and some not so obvious reasons. It is easy to see how a company can serve a particular cause. It is not as easy to see how the nonprofit advances the mission of the corporate entity whether through the corporate vehicle or through a related foundation or trust. Finding the right approach and a “you first” mentality will allow nonprofit leaders to have positive, authentic conversations with corporations. Being able to quantify your relationship will foster a dual sided case for support.
Please join Chris Martinez, nonprofit consultant and nonprofit executive director, and explore three key components of corporate partnerships we can control. Learn strategies to approach, network with, and provide value to ALL your relationships and be THE cause in the room with which, every corporation is willing to consider working.
WHAT YOU'LL LEARN
Just a sampling of what this webinar will cover:
- Discuss what it means to pay if forward and make it “all about them.”
- Discuss how to frame your value to your potential partners.
- Discuss the value of language.
- Understand your organization's readiness for this evolution.
- Consider the proposal process and the related document.
- Consider best practices for framing the meeting and how to position yourself as a solution to their needs.
- Understand how to develop you’re a zipper approach to your new relationships.
- Identify key ways of engaging your board.
- Review practical ways to measure impact for your partner that includes the cause and their business – including social and new media, earned media, traditional media, cause marketing, etc.
- Employee/associate leverage points
- Consider the 3 major things that must happen for this relationship to work.
YOUR CONFERENCE LEADER
Your conference leader for “Corporate Funding Success: How to Foster Partnerships by both Adding and Quantifying Value for Your Partners” is Chris Martinez. Mr. Martinez is a current executive director and has served as a consultant, trainer and speaker for nonprofits throughout the U.S. His nonprofit experience spans more than 15 years and includes senior executive and leadership positions with healthcare, education, military and social services programs. Chris has been a national director for a program that mobilized thousands of military and civilian veterans across the country in just three short years. Chris has been the chief development officer for a $90MM social services agency and managed multi-campus educational programs across state lines. Mr. Martinez has served as an elected volunteer for the board of education for Ferguson, MO and each year leads his family of 5 in community service projects on their annual summer vacation – volunteering in each city they stop while on their “Vacation for Good.” Chris has overseen over 1500 commercial and nonprofit events and has spoken alongside former Secretary of Education Arne Duncan, and president of the Target Foundation, Laysha Ward, among others. Chris holds a master in international business from Saint Louis University and certification in nonprofit administration from Georgetown University. Chris is a believer in social profit.