1. Corporate Partnerships: How to Identify, Secure and Nurture Them

Corporate Partnerships: How to Identify, Secure and Nurture Them

Event ID: 72646
Session ID: 15633
Duration: Scheduled for 90 minutes including question and answer period.
Presenter(s): Chris Martinez, executive director, Cardinal Glennon Children’s Hospital Foundation
Credits: Certificate of Attendance


Corporate Partnerships: How to Identify, Secure and Nurture ThemActions

Though it might seem daunting, corporations can be a large part of any nonprofit’s fundraising strategy, and they can even provide other resources such as board members, volunteers, pro bono consulting and brand awareness. This webinar will demonstrate key strategies for building a successful corporate fundraising program. You’ll learn how to developing smart, strategic, and lasting relationships with businesses and major corporations while also learning how to identify and cultivate new corporate partners.

Please join Chris Martinez as he defines and simplifies how nonprofits should be approaching corporate relationships. Not only will you learn how to articulate what your organization can bring to a corporate partner, but you will also understand how to define needs and expectations of the partnership itself. From this webinar you will know how to construct a corporate development plan, build a case for partnership, propose a pilot, measure what matters, and provide proof of performance.


Just a sampling of what this webinar will cover:

  • Value Proposition and Partnerships
    • Learn how to articulate your mission to prospective partners
    • Learn how to demonstrate the value that your nonprofit brings to a corporate partner
    • Understand Corporate Social Responsibility (CSR) goals and how to make a case
  • Benefits of corporate partnerships
  • Preparing and mobilizing a team
  • Building a basic plan
  • Pilot projects
  • Successful meetings
  • Providing proof of performance

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