Nonprofit organizations spend a lot of time searching for strategies to fund their programs and start new ones. Despite the number of grant opportunities available, nonprofits often struggle to find suitable funding and produce competitive proposals. Searching and securing opportunities can be difficult because there are so many variables to consider. And your nonprofit story, no matter how carefully crafted, may sound like a script and be very ineffective in grabbing attention. Using the power of your online presence to appeal to funders can help your cause. Whether a nonprofit utilizes their organization's website, email newsletter, or social networks, a proven online fundraising strategy can grow your audience and ensure the nonprofit story is captivating and resonates with funders. But once you find funding, how do you go about creating an online presence that will highlight the work you do and increase your chances of winning?
Please join Kristal Johnson as she offers a process for creating an online presence that will help increase your brand awareness and make your content relatable. Done well, great online content can go beyond just posting about your latest fundraiser.
WHAT YOU’LL LEARN
Just a sampling of what this webinar will cover:
- Key terms used in funding research
- Define a process for funding research
- Key questions for assessing your fit with funding
- Differences between public funding and private funding
- Tips and tools for creating an online presence
- Telling your nonprofit's story through social media
- Trends in funding for 2018
- A number of examples
YOUR CONFERENCE LEADER
Your conference leader for "Creating an Online Presence That Will Attract Funders" is Kristal Johnson, president and CEO of FundJoy LLC. Under her direction, FundJoy LLC has helped organizations find the sustainable funding they need to establish their brand or build on service offerings. She believes that if an organization can strengthen its online presence, it's in a better position to secure the money needed to help its programs fund, sustain and grow. Because of first-hand experience, both in nonprofit development and marketing positions, she is a sought-after speaker and has presented at national, state and regional events and conferences.
Kristal has authored many peer-reviewed publications related to nonprofit development and grant writing. She is a Women Empowering Change Professional Award winner and the author of the book Social Fundraising Strategies. Kristal is a long-standing member of the Grant Professionals Association, Nonprofit Technology Network and serves as a peer reviewer for the United Way of Greater Houston's Community Building Grants program.