1. Developing Your Case for Support: One of the Most Important Tools in Your Fundraising Arsenal

Developing Your Case for Support: One of the Most Important Tools in Your Fundraising Arsenal

Developing Your Case for Support: One of the Most Important Tools in Your Fundraising Arsenal
Event ID: 40028
Session ID: 13989

Duration: 90 minutes including question and answer session.
Presenter(s): Linda Lysakowski, ACFRE, fundraising consultant
Price: $299.00, On-Demand includes full audio presentation, question and answer session, and presentation slides.
Who Should Attend? CEOs, executive directors, marketing directors, development staff, program managers, supervisors, board members, financial officers

Whether your organization is embarking on a capital campaign, preparing grant proposals, or developing your annual fund materials, the case for support is the first critical element in your fundraising program. In this interactive workshop, we will learn the importance of the case and how it is used, list the key elements in a case for support, evaluate case statements, learn how to communicate your vision to donors, and prepare an outline for your case statement. We’ll talk about the case and how it is used, the difference between the case for support and the case statements, the various elements of the case, and avoiding common pitfalls. PLUS! We’ll get you ready to write your own case for support and translate it into effective fundraising materials.

Please join Linda Lysakowski for a webinar that will show you how to write the most compelling case for support in order to catapult your nonprofit’s mission.


Just a sampling of what this webinar will cover:

  • What is the case and is the case for support the same as a case statement?
  • How to make sure your case for support is donor-centric
  • How the case used as a source document for all your fundraising materials
  • What should be in your case
  • Who should write the case
  • What information do you need and how will you get it?
  • What kind of materials are generated from the case?


Your conference leader for “Developing Your Case for Support: One of the Most Important Tools in Your Fundraising Arsenal” is Lynda Lysakowski, ACFRE. Linda is one of just over one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. In her thirty years in the development field, she has managed capital campaigns, helped dozens of nonprofit organizations achieve their development goals, and has trained more than 30,000 professionals in Mexico, Canada, Egypt, Bermuda, and most of the fifty United States. Linda is a graduate of Alvernia College in Reading, PA with majors in banking and finance; communications; and theology/philosophy. She is a graduate of AFP's Faculty Training Academy and has received two AFP research grants. She is also a prolific writer, having authored more than a dozen books, and is currently working on several more books. She serves as acquisitions editor for CharityChannel Press and For the GENIUS Press. Linda has received the Outstanding Fundraising Executive award from the Eastern PA, Las Vegas, and Sierra (NV) chapters of AFP (Association of Fundraising Professionals) and was recognized internationally with the Barbara Marion Award for Outstanding Service to AFP. She was honored in November with the Lifetime Achievement Award from the Las Vegas Chapter of AFP.

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