1. Developing a Comprehensive and Compelling Major Donor Program

Developing a Comprehensive and Compelling Major Donor Program

Developing a Comprehensive and Compelling Major Donor Program
Event ID: 40026
Session ID: 13985

Duration: 90 minutes including question and answer session.
Presenter(s): Dustin Johnson, executive director, Anacortes Family Center
Price: $299.00, On-Demand includes full audio presentation, question and answer session, and presentation slides.
Who Should Attend? CEOs, executive directors, marketing directors, development staff, program managers, supervisors, board members, financial officers

A comprehensive major donor program can seem ominous and overwhelming, especially for smaller nonprofit shops. But, the creation of a major donor program is an important component to any overall fundraising strategy. Major donor programs gone wrong can feel impersonal, too strategic or too canned — which is the exact opposite of the goal for a good major donor program! During this session, nonprofit fundraisers, development chairs and nonprofit executives will walk away with a step by step process for creating a comprehensive major donor program.

Please join Dustin Johnson for a session that, through the creation of a robust major donor program, helps you create a “culture of philanthropy” in your organization. Whether it’s a new nonprofit, a nonprofit that is new to fundraising, or an organization that’s losing touch between the program and administrative staff and your development/fundraising efforts, this session will provide strategies for creating donor-centered staff members that are ambassadors for your work in the community. By the time you leave this session, you should only need to import your information and put the finishing touches on your comprehensive major donor plan!


Just a sampling of what this webinar will cover:

  • What data you will need
  • How to define major donors
  • How to prepare your organization - (creating a ‘spirit of philanthropy’)
  • How to prepare your board
  • Benefits and drawbacks of creating a ‘major donor committee’ vs. engaging the full board
  • How to best utilize the very limited executive director’s time and creating the best impacts
  • Step by step strategy for rolling out your major donor program
  • Analyzing results


Your conference leader for “Developing a Comprehensive and Compelling Major Donor Program” is Dustin Johnson. Dustin Johnson’s passion is helping communities come together to support and serve those most in need. For well over a decade, he has specialized in bringing his expertise, focus, tenacity and strategic thinking into organizations that are in jeopardy — evaluating and utilizing existing and underutilized resources to bring organizations into solvency and success.

Dustin is currently the executive director of the Anacortes Family Center, a homeless shelter with a unique approach to helping women, children and families in crisis, enabling them to realize self-sufficiency and success. AFC’s program has the distinction of being one of Washington State’s most successful shelters, with an over 80% success rate. Prior to running AFC, Dustin was the director of development and deputy director for Family Law CASA (Court Appointed Special Advocates), an organization that provides legal advocacy to abused and neglected kids in Seattle. At both organizations, Dustin led the organization from near-collapse to financially flourishing. Dustin has also worked at the Seattle Symphony, he has been the business manager for Seattle’s historic Pioneer Square Neighborhood, and has been fortunate enough to consult with organizations large and small.

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