1. Donor Retention: Strategies for Revitalizing Your Database and Increasing Donation Dollars

Donor Retention: Strategies for Revitalizing Your Database and Increasing Donation Dollars

Donor Retention: Strategies for Revitalizing Your Database and Increasing Donation Dollars
Event ID: 40029
Session ID: 13990

Duration: 90 minutes including question and answer session.
Presenter(s): Danya M. Jordan, MPA, CFRE
Price: $299.00, On-Demand includes full audio presentation, question and answer session and presentation slides.
Who Should Attend? Directors, executives, program managers, fundraisers, financial officers

Believe it or not, fundraising events are not the most efficient way of bringing more income to your organization! In fact, you already have a goldmine at your fingertips – it’s your contact database! Statistics show that merely by retaining just one percent more of your donors, at least $100,000 can be generated to accomplish your mission! But how do you unlock that database? What can you be doing differently to increase donor participation and retention?

Please join 24-year fundraising veteran Danya Jordan as she speaks to some of the best donor retention techniques in North America. She will present current industry best practices and practical ways to apply these trends, increasing major funding to your organization in this fiscal year! Whether you're a new donor development officer, seasoned executive, president of your organization or board member, this session will put ideas and strategies forward for raising new and substantial funding to accomplish your mission.


Just a sampling of what this webinar will cover:

  • Latest donor statistics on donor retention and current industry best practices.
  • An actual 2018 quarterly snapshot of new, repeat, and recovered donors from an organization.
  • Latest trends and practical application for building relationships with donors you already have.
  • How to entice donors you haven't heard from in years to give again AND increase their giving.
  • Practical ways to measure how you are retaining long-time and new donors.
  • You'll receive a template to use in your own organization.


Your conference leader for “Donor Retention: Strategies for Revitalizing Your Database and Increasing Donation Dollars” is Danya M. Jordan, MPA, CFRE. Ms. Jordan is executive director of Donor Development at Proverbs 31 Ministries, headquartered near Charlotte, North Carolina. Previously, she was director of Major Gifts for Roper St. Francis Foundation, Charleston, South Carolina. She has more than 20 years of experience in the area of nonprofit fundraising. Prior to Roper St. Francis Foundation she held nonprofit positions with the American Cancer Society, as Coastal Area, South Carolina Manager and Vice President of Development for Water Missions International. She is one of only 5,500 fundraising professionals in the world to have earned the designation as Certified Fund Raising Executive (CFRE). She previously served on the Lowcountry South Carolina board of directors of the Association of Fundraising Professionals. Ms. Jordan is also a sought-after speaker on topics relating to nonprofit fundraising. She earned her B.S. degree in communications from Appalachian State University and a master of public administration from the College of Charleston, Charleston, South Carolina.

She loves to write, speak, kayak, spend time in the NC mountains and laugh with family and friends.

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