1. Engaging Donor Journeys: How To Acquire And Nurture New Donors Online

Engaging Donor Journeys: How To Acquire And Nurture New Donors Online

Fundraising expert Robin Cabral will reveal a multichannel approach to donor communications. You will learn how to use the latest digital marketing tactics to find more donors and increase contributions.
Event ID: 2726707
Recording: Unable to attend? A recording will be available after the presentation.
Date: Wednesday, October 28, 2020; 1:00 PM Eastern
Duration: Scheduled for 60 minutes including question and answer period.
Presenter: Robin L. Cabral
Credits: Certificate of Attendance
Quantity Price
2 - 3 $89.00
4 - 5 $79.00
6+ $69.00

Dollars up, donors down? Use digital marketing to maximize donations.

Nonprofit Quarterly recently reported that a Giving USA study found, “In terms of individual giving, the trend continues toward dollars up and donors down.” There are fewer donors, with a small portion of them donating enough to offset the falloff.

A digital marketing strategy can help acquire new donors and champions. You can increase contributions by using lead conversions and cultivation journeys to nurture contacts to become loyal donors.

  • What does a multichannel approach to donor communications entail?
  • How can you use for-profit sales concepts to energize your virtual efforts?
  • How can lead magnets and a customer sales map help you?
  • What can landing pages and targeted advertising accomplish?
  • How can you align digital strategies to form a cohesive digital donor journey?
  • How can you analyze virtual efforts and optimize for success?

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