A mid-level donor program can help your organization engage lower-dollar-level donors to give more and provide a great entry point for new supporters. Maximizing gifts from mid-level donors will allow you to drive more sustainable revenue, replace underperforming events, and provide a pipeline for major gift prospects.
Our Mid-Level Fundraising Certification program will enable you to:
- Master techniques for cultivating mid-level donors
- Increase fundraising proceeds
- Prove your knowledge of mid-level fundraising
- Advance your career
We have packed a large volume of interesting and useful content into four engaging webinars, including detailed action items you can follow immediately to increase donations from mid-level donors.
Expand Mid-Level Giving: Middle Donor Fundraising Certification
Week 1
Finding The Middle Donor Magic
Friday, March 5
12:00 PM Eastern; 11:00 AM Central; 10:00 AM Mountain; 9:00 AM Pacific
- Reasons for creating a middle donor program
- Fundamentals of success, program structure, and best practices
- How to find prospects
Week 2
Board Roles In Fundraising
Friday, March 12
12:00 PM Eastern; 11:00 AM Central; 10:00 AM Mountain; 9:00 AM Pacific
- How to engage board members in fundraising
- Customizing comfortable approaches for fundraisers
- Organizing fundraising events in homes
Week 3
Dispatches From The Field:Examples and Best Practices from Practitioner Experts
Friday, March 19
12:00 PM Eastern; 11:00 AM Central; 10:00 AM Mountain; 9:00 AM Pacific
- Conversation with three seasoned professionals
- Lessons from experiences with mid-level donor programs
- Highlights of what tactics have worked well for other organizations
Week 4
Sustaining Middle Donor Magic: Putting It Together
Friday, March 26
12:00 PM Eastern; 11:00 AM Central; 10:00 AM Mountain; 9:00 AM Pacific
- Live discussion
- Answers to your specific questions
- Opportunity to share insights among participants
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