1. Fundraising Benchmarks: Important Tools to Measure and Report Your Development Efforts

Fundraising Benchmarks: Important Tools to Measure and Report Your Development Efforts

Fundraising Benchmarks: Important Tools to Measure and Report Your Development Efforts
Event ID: 40047
Session ID: 14012

Duration: 90 minutes including question and answer session.
Presenter(s): Linda Lysakowski, ACFRE, fundraising consultant
Price: $299.00, On-Demand includes full audio presentation, question and answer session, and presentation slides.
Who Should Attend? CEOs, executive directors, marketing directors, development staff, program managers, supervisors, board members, financial officers

If you can’t measure it, you can’t manage it! When it comes to your nonprofit’s fundraising, do you know what you need to be measuring and how to measure it? For boards, CEOs, and development officers who want to improve their fundraising success, failure to implement key fundraising benchmarks could mean the difference between exceeding your goals and falling short.

Please join Linda Lysakowski for a comprehensive session covering important fundraising benchmarks. From mail appeals to major giving, we’ll talk about standards for each type of fundraising activity including rate of return and costs of all areas of fundraising. PLUS! It’s not just monetary costs and income you need to measure but also non-monetary resources such as your time that are important. Throughout this crucial webinar we will therefore provide you tools to help you measure both monetary results and time spent on special events, direct response, in-person solicitation, and other fundraising activities. Finally, we will provide important methods for reporting those results to your board, your CEO, and others that matter.


Just a sampling of what this webinar will cover:

  • What should be measured
  • Why measurements are important to funders/donors/boards
  • Are we measuring the wrong things?
  • Which types of fundraising have the best ROI and how should that ROI be measured
  • How to measure the non-monetary aspects of your fundraising
  • How much time and money should we be spending on fundraising?


Your conference leader for “Fundraising Benchmarks: Important Tools to Measure and Report Your Development Efforts” is Linda Lysakowski, ACFRE. Linda is one of just over one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. In her thirty years in the development field, she has managed capital campaigns, helped dozens of nonprofit organizations achieve their development goals, and has trained more than 30,000 professionals in Mexico, Canada, Egypt, Bermuda, and most of the fifty United States. Linda is a graduate of Alvernia College in Reading, PA with majors in banking and finance; communications; and theology/philosophy. She is a graduate of AFP's Faculty Training Academy and has received two AFP research grants. She is also a prolific writer, having authored more than a dozen books, and is currently working on several more books. She serves as acquisitions editor for CharityChannel Press and For the GENIUS Press. Linda has received the Outstanding Fundraising Executive award from the Eastern PA, Las Vegas, and Sierra (NV) chapters of AFP (Association of Fundraising Professionals) and was recognized internationally with the Barbara Marion Award for Outstanding Service to AFP. She was honored in November with the Lifetime Achievement Award from the Las Vegas Chapter of AFP.

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