1. Fundraising in COVID-19 Needs Stronger Goals, Metrics

Fundraising in COVID-19 Needs Stronger Goals, Metrics

Fundraising performance expert Ellen Bristol will show you how to analyze and update your current fundraising strategy. You will learn how to strengthen your goals and metrics to survive the current crisis and create the foundation of a sustainable fundraising future.
Event ID: 2371547
Date: Wednesday, June 10, 2020, 1 PM Eastern
Duration: Scheduled for 60 minutes including question and answer period.
Presenter: Ellen Bristol
Credits: Certificate of Attendance

Rethinking Work In The Post-COVID-19 Era: Focus On Results, Not Hours

The pandemic has exacerbated inefficiencies in the nonprofit development effort. COVID-19 has led to the loss of opportunities, income, and morale. You must invest time and effort now to improve your fundraising strategy and fare better than most faltering organizations.

By clarifying fundraising goals and performance metrics, you will be able to track and improve progress. Now is the perfect time to review and retool to ensure consistent growth.

  • What is a sustainable fundraising strategy?
  • What nine essential practices should guide fundraising in a crisis?
  • Why are performance expectations relevant?
  • What should an Ideal Donor Profile include?
  • How can you set key performance indicators (KPIs) and success targets?
  • How should you track fundraising results?

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