Nonprofits rely on any number of alternative sources and strategies for attracting the critical funding they need to perform their missions. These may include: individual donors/major gifts; annual gifts and online; corporate gifts; bequests; public and private grants; charging for services; etc. For nonprofits in general, however, donations from private donors represent their primary source of funding—far outpacing even government grants. Fundraising, particularly from individual donors however, is typically not what most nonprofit executives are most familiar with or for that matter comfortable doing.
Generally they would rather spend their time fulfilling their mission and delivering the products and services which represent that mission. Still, fundraising often becomes one of the major responsibilities of a nonprofit executive, particularly in situations where the nonprofit doesn’t have the budget to hire a professional fundraiser. Executives sometimes wonder how to identify and approach prospective donors as well as how they should be following up with these individuals. But even more fundamentally, these executives need to understand that their success will often depend on their passion and their ability to influence prospective and current donors. On a foundation of passion and influence a successful major gifts donation program should also include, among other elements: strategies and procedures for identifying prospective donors; development of a clear mission; communicating your mission through your storytelling; etc. Falling down in any of these or any of the other key areas in your program could mean the difference between success and failure. Please join Danya M. Jordan, MPA, CFRE as she guides you through how to develop and administer a major gifts program, emphasizing the critical elements of influence and passion and how both represent keys to your success.
WHAT YOU’LL LEARN
Just a sampling of the many practical tips you’ll take away:
- Understand the different sources of nonprofit funding and the importance of major gifts as an important contributor
- Review the roles of nonprofit executives in developing and participating in a major gifts donation program
- Discuss the vital roles of influence and passion in major gifts fundraising
- Learn the 7 elements of influence
- Review how to sharpen your storytelling and mission statement so that it appeals to potential major donors
- Discuss how to establish a major gifts budget. Review required donor timeframes, motivations, and expectations. Are tax issues the most relevant factor?
- Hear strategies for identifying potential major gifts donors based on your own sphere of influence
- Consider how major gifts fit into an overall fundraising program
- Review the individual steps and activities that make up a major gifts fundraising program
YOUR CONFERENCE LEADER
Your conference leader for “Guidance for Attracting Major Gifts” is Danya M. Jordan, MPA, CFRE. Ms. Jordan is executive director of Donor Development at Proverbs 31 Ministries, headquartered near Charlotte, North Carolina. Previously, she was director of Major Gifts for Roper St. Francis Foundation, Charleston, South Carolina. She has more than 20 years of experience in the area of nonprofit fundraising. Prior to Roper St. Francis Foundation she held nonprofit positions with the American Cancer Society, as Coastal Area, South Carolina Manager and Vice President of Development for Water Missions International. She is one of only 5,500 fundraising professionals in the world to have earned the designation as Certified Fund Raising Executive (CFRE). She previously served on the Lowcountry South Carolina board of directors of the Association of Fundraising Professionals. Ms. Jordan is also a sought-after speaker on topics relating to nonprofit fundraising. She earned her B.S. degree in communications from Appalachian State University and a master of public administration from the College of Charleston, Charleston, South Carolina.
She loves to write, speak, kayak, spend time in the NC mountains and laugh with family and friends.