Metrics are a nonprofit’s friend when used correctly. Assigning success targets to your fundraising team will lower their fears by clarifying what you expect, motivate them to do a better job, and increase engagement.
You need to establish a few vital diagnostic indicators of success that can be measured, tracked, reported, and interpreted. The data will enable you to know what is working, correct course when you are off track, and celebrate positive results.
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Ellen Bristol
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