1. How to Build a Strong Digital Brand

How to Build a Strong Digital Brand

Branding expert Lidia Varesco Racoma will share actionable steps to make immediate and lasting changes to your organization’s digital brand. You will learn the who, what, and why of branding.
Event ID: 2420675
Date: Wednesday, June 24, 2020, 2:30 PM Eastern
Duration: Scheduled for 60 minutes including question and answer period.
Presenter: Lidia Varesco Racoma
Credits: Certificate of Attendance

How to Build a Strong Digital Brand

With the onset of remote work and virtual events, a strong digital brand has become even more crucial for nonprofit organizations to attract donors, increase awareness, and create relationships.

Straightforward improvements to your nonprofit’s online presence will enable your organization to improve results dramatically. By understanding branding techniques, you will be able to build a consistent, engaging, and mission-focused digital presence.

  • Why is digital branding important?
  • How can you create on-brand messaging?
  • What visuals will have the most significant impact?
  • How can you use digital touchpoints effectively?
  • What are the best practices for managing brand consistency?

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