1. How to Raise More Money from Your Business Community: Support Your Mission by Maximizing This Huge Resource

How to Raise More Money from Your Business Community: Support Your Mission by Maximizing This Huge Resource

How to Raise More Money from Your Business Community: Support Your Mission by Maximizing This Huge Resource
Event ID: 40055
Session ID: 14025

Duration: 90 minutes including question and answer session.
Presenter(s): Linda Lysakowski, ACFRE
Price: $299.00, On-Demand includes full audio presentation, question and answer session and presentation slides.
Who Should Attend? CEOs, executive directors, marketing directors, community relations coordinators, development staff, program managers, supervisors, board members, financial officers

Has your corporate support waned in recent years or are you struggling to take it to the next level? Are you seeking creative partnerships with local corporations but don’t know how to land them? Are you even aware of the vast resources your business community can yield for your nonprofit? If your organization has relied on corporate support in the past or is thinking about how to best approach businesses in a challenging economy, this webinar will be one you don’t want to miss. This session will discuss the challenges facing businesses today and how nonprofits can develop win-win situations to encourage corporate philanthropy despite those challenges. We will discuss how to approach corporate leaders, how to motivate them to become involved in your organization, and how to develop a corporate appeal in general.

Significant corporate support is given through gifts in kind, corporate sponsorships, and through the personal donations of individual corporate leaders. All in all, such support from the business community can provide a substantial percentage of the nonprofit’s overall goal. However many nonprofits fail to touch their local business community for a variety of reasons. Don’t let it happen to you! Please join Linda Lysakowski for step-by-step guidance on how to change your approach in order to garner corporate support, increase your credibility and ultimately raise more money from your business community.


Just a sampling of what this webinar will cover:

  • Identifying ways corporations and businesses can get involved in your nonprofit
  • Determining what corporations are looking for in a nonprofit organization
  • Outlining the structure for a corporate/business appeal using volunteers
  • Identifying and cultivating your local business community
  • Building networks
  • Cultivation activities
  • Organizing Your Annual Corporate/Business Appeal


Your conference leader for “How to Raise More Money from Your Business Community: Support Your Mission by Maximizing This Huge Resource” is Linda Lysakowski, ACFRE. Linda is one of just over one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. In her thirty years in the development field, she has managed capital campaigns, helped dozens of nonprofit organizations achieve their development goals, and has trained more than 30,000 professionals in Mexico, Canada, Egypt, Bermuda, and most of the fifty United States. Linda is a graduate of Alvernia College in Reading, PA with majors in banking and finance; communications; and theology/philosophy. She is a graduate of AFP's Faculty Training Academy and has received two AFP research grants. She is also a prolific writer, having authored more than a dozen books, and is currently working on several more books. She serves as acquisitions editor for CharityChannel Press and For the GENIUS Press. Linda has received the Outstanding Fundraising Executive award from the Eastern PA, Las Vegas, and Sierra (NV) chapters of AFP (Association of Fundraising Professionals) and was recognized internationally with the Barbara Marion Award for Outstanding Service to AFP. She was honored in November with the Lifetime Achievement Award from the Las Vegas Chapter of AFP.

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