Traditional benefits still play a big role in the fundraising initiatives for many nonprofits. And with event season upon us, now is the time to capitalize on all of your resources in order to ensure the most fundraising success this year. Unfortunately given their nature, typical events can be hindering in terms of who can attend or who you choose to market them to. Such limitations may mean missing an opportunity to raise awareness about your mission or even the loss of potential donations.
Crowdfunding gives you the ability to “open up the virtual doors” on your events to change the narrative on how you market them so that you can ultimately reach more people and raise more money. By adopting a crowdfunding approach, you will reach a broader audience, have the opportunity to engage new potential donors throughout the season, and ultimately create a larger network of individuals who are invested in your work.
Please join Dana Ostomel, founder of DepositaGift.com, to learn the tools you need to create an effective and socially engaging approach to maximize your next benefit.
WHAT YOU’LL LEARN
Just a sampling of what this webinar will cover:
- How crowdfunding can play a role in special events
- How crowdfunding can replace and/or complement an invitation
- What types of events a crowdfunding approach could work well for
- How to engage benefit committee members with an online initiative
- Strategies to reinvigorate your event to create a stickier brand experience
- Tactics to integrate crowdfunding before, during and after the event
YOUR CONFERENCE LEADER
Your conference leader for “How to Use Crowdfunding to Maximize Your Special Event’s Fundraising Potential: Strategies to Ensure Your Best Benefit Season Yet” is Dana Ostomel. Dana is founder and chief gifting officer of DepositaGift.com, a crowdfunding website. Dana is a marketing and branding expert with over a decade of experience developing integrated marketing solutions for brands in a wide range of industries including nonprofits. She has significant experience advising schools, religious organizations, and other organizations on the best approaches to setting up and marketing their own crowdfunding programs. In addition Ms. Ostomel has also worked with a number of for profit organizations including: Snapple, CENTURY 21, The Home Depot, DIRECTV and MasterCard. After leaving these organizations she launched the successful crowdfunding site, DepositaGift.com. Dana earned her B.A. degree in communications from U.C.L.A. and has studied in Israel and Spain.