Many nonprofits ignore mid-level donors. This vital group can enable you to increase revenue, fill your major donor pipeline, replace underperforming events, and engage your board.
You can apply proven tactics to create a new program or refresh a stagnant “President’s Club” initiative to appeal to mid-level donors.
- What is the rationale for investing in a middle donor program?
- How should you design your program structure?
- What are the right approaches to messaging?
- How can you integrate multiple channels to launch your program?
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