Identify and protect your intellectual property by understanding the rules that regulate it.
A nonprofit's intellectual property (IP) is one of the most important assets it has. Your IP can include:
- Logos that help to brand your nonprofit
- White papers you distribute
- Brochures to support your fundraising efforts
- Products and services you offer
- Certain phrases and content you use to describe your mission and the services you provide
- And more!
Some of your IP is on your website, in print, and may even involve conferences you sponsor. Regardless, if you fail to protect it from misuse, you could be undermining your position with possible donors, volunteers, and ultimately even impacting your ability to effectively perform your mission. In this Internet age, however, it is increasingly difficult to always know if your IP has been "hijacked." That's why you should be aware of the steps you need to take to protect your logos, educational materials, and so on from being misused. This includes a step-by-step self-audit of your current IP to understand both what you can legally protect and what is "fair game." This in part also involves an understanding of copyright, trademark, and fair-use requirements and how they apply to your IP, and ultimately, the practical steps you can take to protect your IP.
Please join John Bradley, attorney at law, as he guides you step-by-step through a self-audit of your intellectual property, pointing out actions you can take to protect your logos, brochures, and other communications that appear both on the Internet as well as in print.
WHAT YOU'LL LEARN
Just a sampling of what this webinar will cover:
- Get a practical understanding of what is considered intellectual property.
- Learn how to organize your IP self-audit. Understand how to categorize your IP. Is it
- Internet or print? Does it relate to a service you offer? Can it be protected?
- Review differences between copyrights and licensing. Know what to do if an author of a study or other content wants to transfer copyright to your organization.
- Discuss the importance of web disclaimers. What should be included; does it matter if no one reads it?
- How is a trademark different than a copyright? What should you register?
- Infringement — how hard must you work to protect your trademarks and copyrights?
- Fair-use — when can you claim it?
YOUR CONFERENCE LEADER
Your conference leader for Intellectual Property (IP) Self-Audit: How to Protect Your Valuable Logos, Educational Materials, and Other Important Internet and Print IP from Misuse is Sandra John Bradley. John is an attorney in the West Columbia, South Carolina office of Moore Taylor Law Firm, P.A. In his 25 plus years of practice has involved numerous areas of law including appellate practice in state and federal courts, construction law, commercial liability, and products liability. His present practice primarily focuses on representing physicians, hospitals and medical care providers in the defense of professional negligence claims as well as representing and advising educators in employment matters before their local school boards and the State Department of Education.
John has long been active in nonprofits at the local and state level. He is a former president and current vice president and volunteer of the Friends of the Richland Library, a nationally recognized library system. He presently serves as a member of the Richland Friends Book Sale Committee, a group that raises money for the Friends through quarterly book sales, put on entirely through volunteer effort. As president of the Richland Library Friends he served as a member of the Richland Library Foundation Board. He is immediate past president and current board member of the Friends of South Carolina Libraries, an organization made up of library friends groups throughout the state of South Carolina. His duties and responsibilities as president included working and consulting with local Friends groups as well as with individuals interested in forming friends groups.
An avid runner, John presently serves on the board for the Carolina Marathon Association, an organization that puts on two showcase running events in Columbia, the Governor’s Cup Road Race and the Heart and Sole race. He has served as race director and course manager for several other local road races.