1. Key Components of a Capital Campaign: An A to Z Guide

Key Components of a Capital Campaign: An A to Z Guide

Key Components of a Capital Campaign: An A to Z Guide
Event ID: 40065
Session ID: 14035

Duration: 90 minutes including question and answer session.
Presenter(s): Dustin Johnson, executive director, Anacortes Family Center
Price: $299.00, On-Demand includes full audio presentation, question and answer session and presentation slides.
Who Should Attend? CEOs, executive directors, marketing directors, development staff, program managers, supervisors, board members, financial officers

Capital campaigns can truly make or break an organization. Many boards see capital campaigns as the simple “go-to” solution to complex and pressing organizational issues. Indeed, capital campaigns can be an important element to an organization’s growth and development, but if you do not do the correct groundwork, strategic analysis and planning, it can overly leverage your resources and severely cripple your organization’s regular fundraising efforts and relationships. Understanding the critical components is an important first step in helping your organization understand how to calibrate this important tool in your fundraising arsenal and set you up for success!

Please join Dustin Johnson for step-by-step guidance through capital campaigns. If your organization is contemplating a capital campaign, if a board member or your executive director has casually floated the idea, or if you want to impress everyone by having a broad understanding of how to set up a campaign, this training is for you! It will answer the fundamental question: Do you have what it takes to get the job done?


Just a sampling of what this webinar will cover:

  • Phases of a campaign
  • Understanding typical capital campaign giving matrices
  • Building internal and external infrastructure to support the campaign
  • Consultants: What are they? What do they do? How do you select one?
  • Donor data pertinent to a campaign
  • Capital campaign donor incentive models
  • How to persuade your board
  • How to explain a campaign to the broader organization

PLUS! You will leave this training with:

  • A major giving matrix template
  • Template RFPs for consultants
  • Campaign job descriptions
  • Donor incentive proposals


Your conference leader for “Key Components of a Capital Campaign: An A to Z Guide” is Dustin Johnson. Dustin’s passion is helping communities come together to support and serve those most in need. For well over a decade, he has specialized in bringing his expertise, focus, tenacity and strategic thinking into organizations that are in jeopardy — evaluating and utilizing existing and underutilized resources to bring organizations into solvency and success.

Dustin is currently the executive director of the Anacortes Family Center, a homeless shelter with a unique approach to helping women, children and families in crisis, enabling them to realize self-sufficiency and success. AFC’s program has the distinction of being one of Washington State’s most successful shelters, with an over 80% success rate. Prior to running AFC, Dustin was the director of development and deputy director for Family Law CASA (Court Appointed Special Advocates), an organization that provides legal advocacy to abused and neglected kids in Seattle. At both organizations Dustin led the organization from near-collapse to financially flourishing. Dustin has also worked at the Seattle Symphony, he has been the business manager for Seattle’s historic Pioneer Square Neighborhood, and has been fortunate enough to consult with organizations large and small.

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