1. Maximizing Year-End Giving with Proven, Donor-Centric Strategies: It’s Not Too Late!

Maximizing Year-End Giving with Proven, Donor-Centric Strategies: It’s Not Too Late!

Event ID: 40068
Session ID: 14039
Duration: Scheduled for 90 minutes including question and answer period.
Presenter(s): John Curtis, founder, IOD, Inc., and Brittany Altmann, founding partner, Ascent Collective
Credits: Certificate of Attendance

Maximizing Year-End Giving with Proven, Donor-Centric Strategies: It’s Not Too Late!

The end of the year is just around the corner and is the single biggest fundraising opportunity of the year when American’s generosity skyrockets. This webinar is for the veteran nonprofit leader who is ramping up for a year-end giving campaign and looking for new strategies to stand out in the “congested” holiday season just in time. Now is the perfect time to be sure you are prepared with the latest, proven and innovative approaches to engaging new and existing donors of all income levels. You will learn a fresh, new donor-centric approach to year-end giving that re-orders, re-tools and re-imagines your donor appeal across all platforms while staying true to your mission.

Please join John Curtis and Brittany Altmann for a webinar that will show you how to gear up rapidly (even at the last minute) with a powerful year-end appeal that can be ready just in time for the magic giving window of opportunity between Christmas and New Year.


Just a sampling of what this webinar will cover:

    Successful Donor-Centric Campaign Planning: How to integrate your year-end appeal with your overall donor-centric campaign & develop a year-round Culture of Philanthropy within your organization.

    • Strategies to create a theme & set a financial goal that resonate with your donors
    • The importance of reiterating key donor benefits throughout your appeals
    • The use of individual stories and compelling examples as part of your appeal
    • Showing how your appeal helps the donor accomplish their personal goals
    • Determining the right balance of frequency and content at year’s end
    • Using staff, board, volunteers & clients to generate themes for your appeal
    • How to use past ineffective campaigns as a springboard for this year’s success


    Leveraging Multiple Channels & Multiple Messages: How to use various communication channels for maximum impact that result in new dollars from new donors.

    • Strategies to improve your campaign landing and giving page
    • Steps to tailor the style of copy to match your target audience
    • How to use attention-grabbing techniques to get your message read
    • The effective use of a P.S., P.P.S. and why they are important
    • How to reinforce your message with multiple, even daily online appeals
    • How to offer donors multiple ways to give so they can choose their preference

    Building Buzz for a Strong Year-End Push: How to use the holiday season to bring in more money than any other time of the year.

    • Using independent testimony to substantiate your appeal
    • Building excitement by running targeted social media appeals
    • How to use videos for variety on all your digital channels
    • Showing donors how their gift will reflect their values while supporting your mission
    • How to use inspiring, heart-bending stories with sensitivity & dignity
    • Methods to connect your ask to a specific person or need
    • Personalization of your appeal to build lifelong donors

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