Post-Pandemic Communications: Tactics To Improve Fundraising Proceeds

The COVID-19 pandemic has forced nonprofits to shift their communication strategies. Organizations that updated their messaging were able to generate incredible fundraising results, for example:

• One Los Angeles nonprofit raised $2.2 million in 2020, including having their best month ever.
• A Chicago organization received $18,500 after getting two matches and communicating quickly with donors.
• A small Idaho land trust attended generated $2,500 from sending out one email.

You can apply the same proven strategies to power better fundraising results.

• How can you create a fluid communications plan?
• Who is your target audience?
• Which channels are the most effective right now?
• How can you share messages across platforms?
• What can you do to stand out from all the crisis messaging?
• What different ways can you tell your story?
• What has worked best in the last eight months?
• Which fundraising steps should you take next?

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