1. Prospect Research for Smaller Nonprofits: How to Get More with Less

Prospect Research for Smaller Nonprofits: How to Get More with Less

Prospect Research for Smaller Nonprofits: How to Get More with Less
Event ID: 72650
Session ID: 15637
Live Webinar Date: 10/31/2019, 1 PM Eastern

Date/Time: 10/31/2019, 1 PM Eastern
Duration: Scheduled for 90 minutes including question and answer session.
Presenter(s): Maryrose Larkin, president, Northwest Research
Price: $299.00 webinar or On-Demand, $399.00 webinar and On-Demand. Each option may be viewed by an unlimited number of attendees in one room. On-Demand includes full audio presentation, question and answer session, and presentation slides.
Who Should Attend? Directors, executives, program managers, fundraisers, financial officers, development


Prospect Research can identify and find donors who have both the capacity and the affinity to support a nonprofit. Effective prospect research allows a nonprofit to use its limited fundraising resources effectively, and knowledge about a prospect increases the success of a solicitation. Most large organizations have at least one person devoted to prospect research, but a dedicated prospect researcher is economically impossible for many organizations. Many of the tools of research are readily available, and research strategies can be learned by any nonprofit professional.

Please join Maryrose Larkin of Northwest Research as she offers the tools and strategies for discovering important information about foundation, corporation, and individual donors, provides insight and strategies for organizing and storing this information, and discusses the uses of prospect research in campaigns, major giving, and annual fund giving.


Just a sampling of what this webinar will cover:

  • Why wealth is not the most important factor
  • Identifying the ethical implication of research
  • Free and inexpensive resources for research
  • The importance of confidentiality
  • How to research quickly and effectively
  • Uses of prospect research in a campaign
  • Storing and sharing research information
  • The 5 Ws of Wealth Screening


Your conference leader for “Prospect Research for Smaller Nonprofits: How to Get More with Less” is Maryrose Larkin, president of Northwest Research. Maryrose is a professional researcher, trainer, and consultant with more than 22 years of experience in prospect research, prospect management, and wealth screening. Her clients include national, regional and local nonprofits, schools, hospitals and universities. Maryrose believes that all nonprofits, no matter their size, can benefit from prospect research.

Maryrose is a member of the Association of Professional Researchers for Advancement (APRA) and adheres to the APRA Code of Ethics.

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