Is your organization operating without a marketing plan? Are you simply trying out a variety of tactics (a video here, a social media campaign there), and hoping for the best without a concrete sense of what marketing success looks like or how to achieve it for your organization? Or worse, is your nonprofit failing to prioritize marketing altogether? If so, you’re missing out on opportunities to grow your nonprofit’s impact and advance its mission. In fact, a recent study found organizations that do not have a marketing plan receive almost 64% fewer donation dollars than those that do have a plan in place. The case for strategic, proactive marketing planning is strong, and there’s never been a better time to get started than now.
Please join Alyssa Conrardy, founder of nonprofit marketing firm, Prosper Strategies, to learn how to build an actionable, achievable marketing plan for your nonprofit organization. While many marketing plans end up gathering dust after they’re developed, never to be acted on, Alyssa’s planning process will ensure you end up with a plan that you can actually execute, even if your nonprofit has limited resources.
WHAT YOU’LL LEARN
Just a sampling of what this webinar will cover:
- Why marketing planning matters for nonprofits like yours
- How to identify goals and measurable objectives for your marketing efforts
- How to identify your target stakeholders and tailor your marketing to their needs
- How to establish key messages for your organization’s marketing materials and campaigns
- How to choose the correct mix of tactics to achieve your goals
- How to integrate traditional and digital strategies for maximum impact
- How to prioritize marketing activities and set your plan up to succeed with limited resources
- How to measure progress over time and assess the success of your marketing efforts
You’ll walk away with the framework for a marketing plan that will help your organization turn ideas to action.
YOUR CONFERENCE LEADER
Your conference leader for “Ready, Set, Build Your Nonprofit Marketing Plan: Your No-Excuses Guide to Building a Marketing Plan Your Organization Will Actually Execute” is Alyssa Conrardy. Alyssa is the president and founder of Prosper Strategies, a marketing firm that amplifies the impact of change-making organizations. Alyssa has spent her entire career in digital marketing, and is recognized by nonprofit and social enterprise clients for her ability to craft and lead marketing campaigns that build community, drive change and measurably impact the bottom line. She works with nonprofits ranging from Chicagoland Methodist Senior Services to Delta Dental of Illinois and The Great Books Foundation. Alyssa writes frequently about the intersection of marketing and social impact, and has been featured in the Wall Street Journal and PRWeek Magazine. She is also the recipient of one of PRWeek’s prestigious industry awards. Recently, Alyssa worked with the Google Business Leaders program to build and lead their first-ever brand messaging and marketing planning workshop, which Google now sends her around the country to teach.