Online giving surged last year, especially among Millennials, with gifts over $1,000 becoming increasingly commonplace. By the same token, social media has become a tremendous vehicle for such development, presenting a huge – and often underutilized – opportunity for nonprofits. Are you utilizing this tool to its greatest potential?
With Facebook representing the equivalent of the world’s third largest country and 92% of nonprofits being online, it is critical that your organization not only stands out, but also understands the ways to use social media to convert donors into active fundraisers. Beyond a simple website or Instagram account, nonprofits must equip themselves with the skills to fully identify, recruit, engage and activate people using social media… and it’s not always as simple as it appears. Do you know how to identify your audience online, recruit them to your cause, get them engaged in conversation and ultimately donating and responding to other calls to action? If so, are you empowering your most valuable followers to propel your mission?
Please join best-selling author Darian Rodriguez Heyman, former executive director of Craigslist Foundation and co-founder of the world’s only conference series focused on social media for social good, for an interactive, intensely practical webinar filled with actionable insights on why social media presents huge opportunities, how to capitalize on those, and where to go for more information and resources.
WHAT YOU’LL LEARN
Just a sampling of what this webinar will cover:
- A step-by-step formula for maximizing your online presence
- How to double your online fundraising results within 60 days
- The best time of day and days of the week to send out social media posts and email blasts
- How to use an editorial calendar, which helps you plan your social media posts in advance and optimize engagement
- Useful websites and other resources for participants who want to learn more
YOUR CONFERENCE LEADER
Your conference leader for “Social Media Strategies for Nonprofits: How to Better Identify, Recruit, and Engage Potential Supporters” is Darian Rodriguez Heyman. Mr. Heyman is an accomplished fundraiser, social entrepreneur, and best-selling author. His work “helping people help” started during his five-year tenure as executive director of Craigslist Foundation, after which he edited the best-selling book, Nonprofit Management 101 (Wiley & Sons). More recently, he authored the best-selling Nonprofit Fundraising 101, the first truly comprehensive yet practical guide to all aspects of fundraising for your cause, and stepped into the executive director role at Numi Foundation, where he oversees its clean water and curriculum development programs. Mr. Heyman also co-founded the only global conference series dedicated to social media for social good, Social Media for Nonprofits, as well as Sparrow: Mobile for All. Mr. Heyman is an in-demand fundraising consultant and board retreat facilitator, and a frequent keynote speaker at social impact events around the globe.