1. The Donor Cycle – Creating value for Cause and Community

The Donor Cycle – Creating value for Cause and Community

Nonprofit leadership expert Chris Martinez will break down the strategy for each component of the donor cycle. You will learn how to maximize the impact of your donors.
Event ID: 2531404
Recording: Unable to attend? A recording will be available after the presentation.
Date: Thursday, August 6, 2020, 12 PM Eastern
Duration: Scheduled for 60 minutes including question and answer period.
Presenter: Chris Martinez
Credits: Certificate of Attendance

The Donor Cycle – Creating value for Cause and Community

Your organization needs to retain donors and move them to new levels now more than ever. Some variation of the donor cycle has been around seemingly forever. While it feels familiar when you see it, you may not have a full understanding of each stage and apply it to your organization.

You can apply tactics to make the donor cycle practical and sustainable. From identifying prospects through to solicitation and stewardship, it will enable you to elevate the impact of donors on your organization.

  • What is the donor cycle?
  • What does each term mean?
  • How can you connect the stages?
  • What tools can help you?
  • How will “code-switch” help you when speaking to different audiences?
  • How can you use the cycle for revenue growth?
  • How does the donor cycle serve your cause, donors, and staff?

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