A major gift is defined differently for each organization – for some it might be $100, for others $100,000 or more. But no matter how you define major gifts, landing them is a top priority for a successful fundraising program. In this webinar, we will talk about who gives major gifts, who is the best “asker,” and what you need to have in place to build your major gifts program. Making the ask is the scariest part of getting major gifts for many people, so we’ll help you with that too.
Please join Linda Lysakowski as she discusses how to prepare an ideal donor profile so you can spend your time on the donors most likely to give a major gift and stop wasting time on those that are DOA and who will never give a major gift. PLUS! We’ll teach you about strategies to manage your pipeline of major donor prospects by tracking donor moves, a new way to look at moves management.
WHAT YOU’LL LEARN
Just a sampling of what this webinar will cover:
- Who are prospects for major gifts?
- How do you find them?
- Cultivation techniques
- Solicitation strategies
- Donor moves—why they’re more important than moves management
- AND MUCH MORE!
YOUR CONFERENCE LEADER
Your conference leader for “The Pathway to Major Gifts: How to Find, Track and Land BIG Donation Dollars” is Lynda Lysakowski, ACFRE. Linda is one of just over one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. In her thirty years in the development field, she has managed capital campaigns, helped dozens of nonprofit organizations achieve their development goals, and has trained more than 30,000 professionals in Mexico, Canada, Egypt, Bermuda, and most of the fifty United States. Linda is a graduate of Alvernia College in Reading, PA with majors in banking and finance; communications; and theology/philosophy. She is a graduate of AFP's Faculty Training Academy and has received two AFP research grants. She is also a prolific writer, having authored more than a dozen books, and is currently working on several more books. She serves as acquisitions editor for CharityChannel Press and For the GENIUS Press. Linda has received the Outstanding Fundraising Executive award from the Eastern PA, Las Vegas, and Sierra (NV) chapters of AFP (Association of Fundraising Professionals) and was recognized internationally with the Barbara Marion Award for Outstanding Service to AFP. She was honored in November with the Lifetime Achievement Award from the Las Vegas Chapter of AFP.
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