Understanding How to Communicate Your Nonprofit’s Story: Essential Guidance for Developing Strategic Storytelling Competency

Event ID:17477

Please Select an Option
Download (DL)     $349.00 includes recorded presentation, slides, and Q&A
Duration: 90 minutes including question and answer session.
Presenter(s): Lynn Ivey, nonprofit consultant
Price: $349.00, DL includes full audio presentation, question and answer session, and presentation slides.
Who Should Attend? CEOs, executive directors, board members, volunteer managers, HR managers, program managers, supervisors, department heads, fundraisers, spokespersons, advocates, and outreach & education managers and staff

Successful nonprofit programs know that one of the most powerful communication tools they have are their stories. Your “stories” are an essential part of how you go about communicating your mission and its programs, and depending on how good a communicator you are go a long way to attracting donors, employees, volunteers, and general community support for your nonprofit. Great stories engage and motivate. They grab attention, inspire action, explain impacts, and spark powerful changes. Whether told to help the public understand the mission, move a donor to give, win a grant or sponsorship, or inspire potential staff to be part of your efforts, every nonprofit needs a good story bank – and highly effective storytellers.

We all know a good story when we hear it – they touch our hearts, are easy to connect to, are memorable and move us to take action. But, while nonprofits may understand the importance of great stories, many have problems crafting well written stories that connect on an emotional level and empower their audience to support their mission.

Please join Lynn Ivey, nonprofit consultant, as she explores key strategies to recognize great story ideas, build a comprehensive story bank, and convey stories in compelling ways. Learn how to focus your story and develop your key messages to support your strategic goals, and tell people about your work, your successes and your needs.


Just a sampling of what this webinar will cover:

  • Discuss ways to help staff understand the importance of storytelling
  • Review key steps for collecting your stories
  • Consider ways to use your stories to support your efforts
  • Understand how to tell your story effectively across different platforms
  • Review key methods to package your stories and get them noticed
  • Identify best practices for sharing your stories
  • Understand essential skills for connecting with your audience
  • Discover methods to focus your story to achieve your needs
  • Review practical tips and examples


Your conference leader for "Understanding How to Communicate Your Nonprofit’s Story: Essential Guidance for Developing Strategic Storytelling Competency" is Lynn Ivey. Lynn is a consultant, trainer and speaker for nonprofits throughout the US. Her nonprofit experience spans more than 20 years and includes senior executive and leadership positions with healthcare, education, and family support/intervention programs. Her roles have been diverse including: administrator of one of South Carolina’s largest nonprofit hospice programs, director and coordinator of volunteer programs, personnel manager, social worker, staff trainer, clinical instructor, and preschool director. Lynn is a licensed social worker and long-term care administrator with a strong passion for building stronger communities. Because of her wealth of first-hand experience, both in senior nonprofit executive and volunteer positions, she is a sought-after speaker and has been invited to present at national, state and regional events and conferences. In addition to her professional work, she also has a wealth of volunteer experience including: women’s shelters, a theater company, U.S. Navy Family Service Center, and scouting. She has also held volunteer positions serving on the National Council of Hospice and Palliative Professionals CEO Steering Committee, South Carolina Department of Health and Environmental Control Cancer Control Advisory Committee, and the South Carolina Association of Residential Care Homes Board of Directors, to mention only a few.

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