1. Understanding What's Wrong with Your Fundraising: Conducting a Self-Audit to Fix What's Hurting

Understanding What's Wrong with Your Fundraising: Conducting a Self-Audit to Fix What's Hurting

Understanding What's Wrong with Your Fundraising: Conducting a Self-Audit to Fix What's Hurting
Event ID: 16338
Session ID: 14443

Duration: 90 minutes including question and answer session.
Presenter(s): Linda Lysakowski, ACFRE
Price: $299.00, 
On-Demand includes full audio presentation, question and answer session, and presentation slides.
Who Should Attend? CEOs, executive directors, marketing directors, community relations coordinators, development staff, program managers, supervisors, board members, financial officers

Fundraising is an essential part of your budget, but because it can be so inconsistent you might not always be able to depend on it. Further, with so many opportunities for development, there are also countless pitfalls you might fall into, ultimately hurting your bottom line. However, without fundraising, many nonprofits would be unable to continue to achieve their mission, and might even be forced to cut back on the important services they provide. With so much on the line, it’s hard to understand why some nonprofit managers don't pay more attention to both what's working and not working when it comes to their fundraising … and ways to fix what's not performing as expected. Nonprofits need to be able to grow their fundraising dollars but are often set back by weaknesses in their current strategy. Thus nonprofits must be able to proactively identify such weaknesses or areas of loss in order to maximize any donations received. A good starting point is often with a self-audit of your current fundraising activities.

With a good understanding as your starting point you can begin to take the steps necessary to make sure that you are maximizing your nonprofit's potential when it comes to important funding sources. Please join Linda Lysakowski for guidance on how you can conduct your own fundraising self-audit to help identify the areas where your fundraising needs improvement, develop tools to measure your fundraising effectiveness, and develop a list of strategies to fix what is currently wrong with your fundraising program.


Just a sampling of what this webinar will cover:

  • The nine areas in which your development strategies might be weak:
    • How you qualify donor/grantor prospects
    • How you acquire new donors
    • How you retain donors
    • How you develop donors through “up-selling” and “cross-selling”
    • How you manage funding diversification
    • Your human resources for fundraising
    • How you measure fundraising performance
    • What you include in your fundraising ‘toolkit’
    • What techniques you use when fundraising results fall below desired levels
  • How to fix your weaknesses:
    • Improving your infrastructure
    • Improving you donor identification, cultivation and solicitation strategies
    • Improving donor relations
    • Improving staff performance
    • Improving board and volunteer involvement
    • Improving your communications
    • Diversifying your funding streams
    • Developing a plan with measurable results
    • Measuring success


Your conference leader for “Understanding What's Wrong with Your Fundraising: Conducting a Self-Audit to Fix What's Hurting” is Linda Lysakowski, ACFRE. Linda is one of just over one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. In her thirty years in the development field, she has managed capital campaigns, helped dozens of nonprofit organizations achieve their development goals, and has trained more than 30,000 professionals in Mexico, Canada, Egypt, Bermuda, and most of the fifty United States. Linda is a graduate of Alvernia College in Reading, PA with majors in banking and finance; communications; and theology/philosophy. She is a graduate of AFP's Faculty Training Academy and has received two AFP research grants. She is also a prolific writer, having authored more than a dozen books, and is currently working on several more books. She serves as acquisitions editor for CharityChannel Press and For the GENIUS Press. Linda has received the Outstanding Fundraising Executive award from the Eastern PA, Las Vegas, and Sierra (NV) chapters of AFP (Association of Fundraising Professionals) and was recognized internationally with the Barbara Marion Award for Outstanding Service to AFP. She was honored in November with the Lifetime Achievement Award from the Las Vegas Chapter of AFP.

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