Every nonprofit is special. Organizations that excel can explain why. You need to know your unique value proposition to appeal to advocates, partners, and funders.
By understanding the intrinsic value of your organization and its comparison to others, you will be able to communicate why it is truly special. Articulating your unique value in a consistent way will enable you to increase funding, participation, and success in accomplishing your mission.
- Why is it better to be special to the right audience than everything to everyone?
- What makes your organization unique? How does it compare to others?
- What words, phrases, and messages will help you attract support?
- How can you articulate your organization’s exceptional value?
- How should you fine-tune messages to appeal to the most likely supporters?
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