To maximize donations, you need to target the right people and customize your ask for each prospective contributor. Conventional fundraising wisdom regarding the timing and content of campaigns has shifted in the current situation. Giving USA’s annual report provides important context and data on the sources and uses of charitable giving.
Donor behavior is a growing field of research. By incorporating studies about donor motivations and preferences into your plans, you will benefit from larger annual contributions and major gifts.
- What critical data does recent donor research include?
- How should you appeal to each of the six different giving personas?
- What are generational and gender preferences for giving?
- What points should you include in your fundraising appeals?
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